Social media strategy - help on hand
Amanda Coleman Communication has the solution for businesses and organisations struggling with developing a social media strategy.
Consultant Amanda Coleman has been successfully training communicators on a recent London based workshop and can now offer the same for you. The course covered how to develop an effective digital engagement strategy and what aspects should be included.
Are you really listening on social media?
Too many brands and companies are failing to listen through their social media activity, according to communicator Amanda Coleman.
There are many businesses now turning to social media to get them closer to their customers and potential customers but not approaching it in a collaborative way will turn people away and at worst damage your reputation, according to Amanda.
Going social in 2014
Businesses and organisations need to make 2014 the year they truly start to go social and connect, according to Amanda Coleman.
The communication professional who has extensive experience of delivering digital communication says any company that fails to get online this year is going to lose out. Figures in August 2013 from the Office for National Statistics showed that in Great Britain:
Make 2013 the year your business connects
The new year presents some new opportunities for small businesses and organisations looking to develop their customer base. It signifies the start of things and according to Amanda Coleman is an ideal time to make resolutions about improving your communication.
"Customers are getting more demanding as they want instant answers to questions and improved access to companies," Amanda explains. "The growth of social media has given people the opportunity to ask questions at the touch of a button. The question is whether your business is ready to reply?"
Making the most of the Olympic feeling
Now is the time for all sporting establishments and clubs to make the most of the success of the London 2012 Olympics.
Amanda Coleman is urging sports clubs and societies to take advantage of the interest in what they do by using targeted promotion. There has been a huge focus on all forms of sport and swift action can turn interest into increasing participants.
Riding High at Dressage Premier League
In the May sun Olympic hopefuls competed in the top level dressage competition at Somerford Park in Cheshire. Amanda Coleman Communication was working with the team to build awareness of the event and encourage people to take a look.
Somerford Premier League featured on the popular Horsemart and Your Horse websites that attract more then eight million visitors each month. It was mentioned on North West radio and was promoted through British Dressage North West newsletter. All was achieved by Amanda Coleman Communication working before the event to raise its profile.
Time to Test Your Communication
Understanding what works to bring business to your company and how best to use communication to expand are critical issues.
According to Amanda Coleman Communication too many organisations are failing to review and assess their communication impact and could be losing money down the drain. The way to stop this loss is to bring specialist expertise in to carry out a review of what is being delivered.
Is your communication paying for itself?
With budgets being further stretched, companies need to review their communication spend and ensure it is providing the required return on investment.
According to Amanda Coleman, many companies may be continuing to pay for communication activities without checking that it is yielding the required results. And with financial pressures increasing every element of communication needs to be leading to new sales, clients or customers.
Social media training now available
Getting the most from your tweets and exploiting Facebook is important for all businesses in 2012.
Amanda Coleman Communication can now offer training in the effective use of social media for small companies, charities or single person businesses. Social networking is a growing aspect of communication in the modern world but many people are not sure where to start.
What does your company branding say about you?
Many small businesses focus their entire efforts on the product or service that they are selling but they are missing opportunities according to communication professional Amanda Coleman.
Failing to invest time and effort in developing the appropriate brand for your company can be a limitation in the crowded marketplace. Amanda Coleman Communication has experience in developing and implementing branding across organisations.
Warm weather, economic growth – move quickly to boost your sales
Companies need to be swift to promote themselves on the back of a slight growth in the economy and recent sunny weather according to Amanda Coleman Communication.
The communication consultancy says many small businesses are not set up to make the most from the changing world and may miss an opportunity to promote themselves during a period of optimism.
Businesses need a PR boost
Businesses should continue to prioritise their public relations efforts to encourage sales during the difficult financial situation, according to Amanda Coleman Communication.
During times of recession it is usual for companies to tighten the purse strings but according to communication consultant Amanda Coleman this will reduce awareness of the brand and affect reputation.
Charity Plans Grow In 2011 With A Little Help
Amanda Coleman Communication is working with British Dressage North West for a second year to promote the annual charity ball.
The ball last year raised nearly £10,000 that was split between the North West Air Ambulance and the British Dressage training. This year’s event takes place in November and work is already underway to make it a bigger and better event.
Communication Advice At The Touch Of A Button
A new communication consultancy has been launched to provide businesses and organisations with free initial advice.
Amanda Coleman Communication offers community groups and small businesses with a way to get advice on communication issues in the challenging financial climate. The driving force is Amanda Coleman who is an experienced communication professional working in the North West.